the truth about solar marketing

Solar energy technology has finally become viable from an economic standpoint, to the point which more and more homeowners are finally starting to leverage everything that solar energy has to offer in helping them go green, save money, and improve the environment – starting with their local environment!

More and more solar companies are popping up left and right, with many of them being gobbled up by some of the larger companies in the business as entrepreneurs and investors really start to seize upon the potential that solar energy has going forward.

And while these options have definitely opened up a lot of opportunity in the solar energy community, the truth of the matter is consumers are into getting quite as fair a shake as they had believed they were – mostly because of major advertising and marketing initiatives by these big time companies that are jacking up the prices of solar panels, solar systems, and solar solutions.

Sure, there are some companies that are resisting this kind of outpouring of advertising and marketing money – specifically companies like Solaryna that can serve as much money as possible through digital marketing efforts while at the same time passing along those savings to their customers – before the most part of the solar community is the next “gold rush” and companies are blowing millions if not billions of dollars on advertising and charging customers higher rates because of it.

In an effort to better help you make heads and tails of the situation so that you can move forward with the kind of solar companies that are responsible environmentally as well as when it comes to your paycheck and your bank account, we hope you’ll make the most of the inside information we are able to share with you below.

Solar is big business…

It used to be that solar panel installation, solar systems, and solar energy in general was more of a niche kind of focus, taken advantage of by scientists and serious hobbyists/enthusiasts that were looking to make the most of groundbreaking new technology (at that time, anyway) to “go off the grid” and lessen their environmental footprint.

Today, however, the solar community looks like an entirely different entity with literally billions and billions of dollars flowing this way and that. Solar energy is huge business these days (as are other alternative energy sources), and we are only really starting to begin to see the kinds of positive dividends that next generation solar technology has to offer.

Because solar is such a big business right now there are a handful of companies that are looking to consolidate as much of the business as humanly possible, companies that are looking to gobble up smaller and more innovative companies while increasing their overall market share so that they can come to dominate what many consider to be the “next big thing” in energy and business.

This has all lead to some pretty sky high acquisitions, has in turn required companies that purchase other companies to advertise in market these mergers more aggressively, and has led to higher prices in pretty much every aspect of the solar world today.

Some folks still have a bad taste in your mouth

As we highlighted above, when solar first started to explode into the public consciousness a lot of people were really excited about the prospects of new solar panels, new solar companies, and the overall step-by-step breakdown of proper solar panel installation.

Unfortunately, the first generation technology that was utilized to lay the foundation of the solar community today was nowhere near as reliable, nowhere near as efficient, and nowhere near as inexpensive as it is today.

Solar marketing at that point in time was very aggressive about this being a major transformation in the world energy field, but in reality this was just the conception of this new form of energy and it really wasn’t ready for “prime time”.

This led to a lot of early adapters getting burned by their solar system and feeling as though solar energy wasn’t ever going to be what it was touted as right then. Most folks continue to have at least a little bit of skepticism about the huge promises that solar companies continue to make today, and a lot of it is because they continue to have this bad taste in their mouth from the first few solar companies that promised the moon and the stars but never delivered the sun!

This has led to gigantic marketing budgets and costs!

Major advertising campaigns are being pushed out by solar companies today – many of them solar digital marketing campaigns – designed to help transform the perception that people have about solar energy and open their minds about the potential of new technology and everything that it has to truly offer.

Because there is such a deep-rooted sense of misunderstanding and maybe even mistrust towards old-school solar energy, these companies have had to spend hundreds of millions of dollars on marketing campaigns (including millions each month on Google AdWords and other online advertising opportunities) all in an effort to lay the foundation for their customers to open their minds – and possibly their pocketbooks – towards this next generation of solar solutions.

This has (unsurprisingly) caused the cost of solar panel installation and actual solar panel costs themselves to shoot right through the roof, mostly because these companies have to build their marketing and their advertising budgets into their product prices so that they can cover their margins.

At the same time, you’ll see companies smaller companies stand up against this kind of initiative where solar costs are so sky high and instead cut out a lot of the marketing and advertising waste to in turn offer their customers tremendous discounts and extreme savings on solar panel installation and solar system setups.

A little about us…

A company like Solaryna has earned a reputation for offering only the highest and solar technology at prices that are almost unbelievably low compared to the rest of the competition. In fact, Solaryna offers 12 months of FREE electricity – that’s how serious they are about passing the savings along!

By limiting the amount of capital that they blow on perception advertising as opposed to direct marketing (which should have a positive ROI right out of the gate) companies like Solaryna have been able to build their businesses with incredible speed all because of how they treat their customers.

This is all because they cut out the fat and the waste of those oversized and (honestly) often times unnecessary marketing and advertising budgets that a lot of other solar companies just won’t abandon. Those kinds of companies aren’t necessarily interested in offering their customers the best service or the best technology, however, and are often times much more interested in making sure that they gobble up more customers than anyone else so that they are acquired or so that they can go out and acquire other companies!

If you want to do business with a legitimate operation that understands why you value solar energy in the first place, a company that will pass along as many saving opportunities as possible, and a company that utilizes only the latest solar technology available and will continue to do so in the future, you’ll want to be sure you’re working with solar companies like Solaryna.

the truth about solar marketing

Solar energy technology has finally become viable from an economic standpoint, to the point which more and more homeowners are finally starting to leverage everything that solar energy has to offer in helping them go green, save money, and improve the environment – starting with their local environment!

More and more solar companies are popping up left and right, with many of them being gobbled up by some of the larger companies in the business as entrepreneurs and investors really start to seize upon the potential that solar energy has going forward.

And while these options have definitely opened up a lot of opportunity in the solar energy community, the truth of the matter is consumers are into getting quite as fair a shake as they had believed they were – mostly because of major advertising and marketing initiatives by these big time companies that are jacking up the prices of solar panels, solar systems, and solar solutions.

Sure, there are some companies that are resisting this kind of outpouring of advertising and marketing money – specifically companies like Solaryna that can serve as much money as possible through digital marketing efforts while at the same time passing along those savings to their customers – before the most part of the solar community is the next “gold rush” and companies are blowing millions if not billions of dollars on advertising and charging customers higher rates because of it.

In an effort to better help you make heads and tails of the situation so that you can move forward with the kind of solar companies that are responsible environmentally as well as when it comes to your paycheck and your bank account, we hope you’ll make the most of the inside information we are able to share with you below.

Solar is big business…

It used to be that solar panel installation, solar systems, and solar energy in general was more of a niche kind of focus, taken advantage of by scientists and serious hobbyists/enthusiasts that were looking to make the most of groundbreaking new technology (at that time, anyway) to “go off the grid” and lessen their environmental footprint.

Today, however, the solar community looks like an entirely different entity with literally billions and billions of dollars flowing this way and that. Solar energy is huge business these days (as are other alternative energy sources), and we are only really starting to begin to see the kinds of positive dividends that next generation solar technology has to offer.

Because solar is such a big business right now there are a handful of companies that are looking to consolidate as much of the business as humanly possible, companies that are looking to gobble up smaller and more innovative companies while increasing their overall market share so that they can come to dominate what many consider to be the “next big thing” in energy and business.

This has all lead to some pretty sky high acquisitions, has in turn required companies that purchase other companies to advertise in market these mergers more aggressively, and has led to higher prices in pretty much every aspect of the solar world today.

Some folks still have a bad taste in your mouth

As we highlighted above, when solar first started to explode into the public consciousness a lot of people were really excited about the prospects of new solar panels, new solar companies, and the overall step-by-step breakdown of proper solar panel installation.

Unfortunately, the first generation technology that was utilized to lay the foundation of the solar community today was nowhere near as reliable, nowhere near as efficient, and nowhere near as inexpensive as it is today.

Solar marketing at that point in time was very aggressive about this being a major transformation in the world energy field, but in reality this was just the conception of this new form of energy and it really wasn’t ready for “prime time”.

This led to a lot of early adapters getting burned by their solar system and feeling as though solar energy wasn’t ever going to be what it was touted as right then. Most folks continue to have at least a little bit of skepticism about the huge promises that solar companies continue to make today, and a lot of it is because they continue to have this bad taste in their mouth from the first few solar companies that promised the moon and the stars but never delivered the sun!

This has led to gigantic marketing budgets and costs!

Major advertising campaigns are being pushed out by solar companies today – many of them solar digital marketing campaigns – designed to help transform the perception that people have about solar energy and open their minds about the potential of new technology and everything that it has to truly offer.

Because there is such a deep-rooted sense of misunderstanding and maybe even mistrust towards old-school solar energy, these companies have had to spend hundreds of millions of dollars on marketing campaigns (including millions each month on Google AdWords and other online advertising opportunities) all in an effort to lay the foundation for their customers to open their minds – and possibly their pocketbooks – towards this next generation of solar solutions.

This has (unsurprisingly) caused the cost of solar panel installation and actual solar panel costs themselves to shoot right through the roof, mostly because these companies have to build their marketing and their advertising budgets into their product prices so that they can cover their margins.

At the same time, you’ll see companies smaller companies stand up against this kind of initiative where solar costs are so sky high and instead cut out a lot of the marketing and advertising waste to in turn offer their customers tremendous discounts and extreme savings on solar panel installation and solar system setups.

A little about us…

A company like Solaryna has earned a reputation for offering only the highest and solar technology at prices that are almost unbelievably low compared to the rest of the competition. In fact, Solaryna offers 12 months of FREE electricity – that’s how serious they are about passing the savings along!

By limiting the amount of capital that they blow on perception advertising as opposed to direct marketing (which should have a positive ROI right out of the gate) companies like Solaryna have been able to build their businesses with incredible speed all because of how they treat their customers.

This is all because they cut out the fat and the waste of those oversized and (honestly) often times unnecessary marketing and advertising budgets that a lot of other solar companies just won’t abandon. Those kinds of companies aren’t necessarily interested in offering their customers the best service or the best technology, however, and are often times much more interested in making sure that they gobble up more customers than anyone else so that they are acquired or so that they can go out and acquire other companies!

If you want to do business with a legitimate operation that understands why you value solar energy in the first place, a company that will pass along as many saving opportunities as possible, and a company that utilizes only the latest solar technology available and will continue to do so in the future, you’ll want to be sure you’re working with solar companies like Solaryna.

NEM

Edison Net Energy Metering Credit – NEM

Setting up your home with solar power can help reduce both your energy bills and your carbon footprint leading to a greener and cheaper cost of living. Over recent years, any energy generated that was directed back to the grid would result in a financial payment or credit. However, as of June, 31st 2017 at 11:59 pm Edison will no longer be giving credits to people who generate extra energy via solar power that gets pushed back into the grid. This credit is known as the NEM, or Net Energy Metering Credit.

Net energy metering monitors your solar energy production and any energy pushed back into the grid will result in a credit on your bill. The more energy created the more credits earned resulting in a huge reduction of bills and in some instances the earning of money. The NEM will be closing to new customers from this date and time, those who have registered before the cutoff will be eligible for credits.

Installation of solar panels is a quick and painless one and allows the homeowner to generate solar power to provide eco-friendly and economical energy to the home. Generating your own power does have its own set of perks, with the Net Energy Metering Credit being one of the best. When you are using NEM the metering can monitor the flow of energy in two directions, the inflow to the home and the outflow to the grid. This is how credits are calculated and then added to your bill helping reduce energy consumption costs.

As of July, 1st or before if the NEM1 program reaches its cap of 2,240MW, whichever comes first the program will close. This means that to be eligible to receive credits you need to become a registered member by this point in time. All required documents must be completed and submitted in full, failure to do so will make you ineligible for the program. Once NEM1 has reached its cap the current tariff will close and only be available to those who were a part of the program before the cut off time, its successor NEM2 will begin with its own set tariff.

While this can seem confusing, it is quite a simple process. If you are considering having home solar panels installed and are worried about the initial cost then you may be surprised to learn that certain people are eligible for a 30% federal tax credit. For residential solar panels, there are also the options of finance and leasing. Leasing your solar system can help reduce costs and make maintaining the systems much more affordable as they, in essence, belong to a company or another individual, you can’t receive the 30% federal tax credit on a leased solar system. The cheaper alternative is to take out a loan which you can make monthly repayments on and can save you up to 29% when compared to leasing your solar energy system

There are many solar companies that can source and install your solar panels. Hiring a company for solar panel installation means that you can rest easy knowing that they are being secured and placed in the correct manner. Of course, if you have knowledge or experience of them you could install them yourself, but it is best to leave it to professionals to minimize the risk of damage to your equipment or home. Solar panels costs depend on the type and quantity that you have installed. It is important to remember that solar energy can drastically reduce your energy bills and earn you credits which ultimately mean that they will pay for themselves over the long term. Solar panels are no longer as expensive as they were in the not so distant past. In fact, with more competition from around the globe in the solar energy market there have been some reductions in costs of manufacturing and purchasing making the green option a much more affordable one. Gone are the days when solar energy was the reserve of large corporate companies and retail outlets. It is now an accessible and easily installed option for every type of homeowner, no matter how large or small your property is.

NEM2 will have the following conditions attached that are not a part of the NEM1 program. For a start, the interconnection fee that is waived in the NEM1 programme will cost $75 for systems of 1MW-AC or below, or $800 for systems above 1MW. There will also be a mandatory TOU Rate (Time of use rate) meaning that you must use energy at set periods of the day to benefit from any savings. While you could save money on the TOU rate, depending on your daily schedules and general energy usage you could find your bills increasing instead of decreasing. If you already own solar panels or produce solar energy, now is the time to make sure you are registered for the NEM1 Program.

This is why it is important to ensure that you have completed registration for the Net Energy Metering Credit by June, 31st at 11:59 pm. If you want to benefit from going green and make sure that you are entitled to credits then you need to move quickly. After all, the credits you earn help reduce the costs you pay for solar panels thus make them an affordable and profitable option. Solar energy is the way forwards and it is vital to make sure that you have everything in place by this date to be able to take advantage of this benefit. Failure to do so results in the potential loss of any credits you may have been able to gain and reduces the cost effectiveness of solar panels.

Solar panel can make a huge difference to your everyday energy consumption by making you more aware of the energy you use and the energy you can push to the grid in exchange for credits, it is also environmentally friendly and unobtrusive when installed. Act now to ensure you get to reap the rewards of any solar energy you produce. If you don’t then the only loser in it all is you.

solar panels

How Nation Wide Solar Companies Mislead Customers and Reap the Benefits

How nationwide solar companies
mislead customers and reap the benefits

How Nation Wide Solar Companies Mislead Customers and Reap the Benefits

Today, solar power is more popular for home owners than it’s ever been before – with more than 1 million homes over the United States powered by solar energy and more coming online each and every single day.

This kind of growth is absolutely astounding, considering the fact that only about 30,000 homes in the United States were powered by solar energy just 10 short years ago.

Game changing entrepreneurs like Elon Musk and Bill Gates himself are very serious about building out solar energy and green energy in general but there are some roadblocks ahead that have absolutely nothing whatsoever to do with political enemies of green energy or those that don’t believe solar energy can be viable on a grand scale.

No, believe it or not one of the biggest enemies against solar power and renewable energy is actually certain solar companies themselves – solar companies that advertise themselves as a friend of the consumer but are anything but.

These insidious companies are tricking customers into believing one thing about renewable energy and then swindling them out of their hard earned money, usually forcing them to sign long-term leases that strip ownership of the equipment that they purchase while charging skyhigh prices for the solar panels that they don’t even get to own.

This is the way that the solar energy world was supposed to operate, but like any other potentially lucrative and transformative industry there are plenty of less than ethical operations out there looking to steal as much cash as possible before the regulatory bodies and consumers catch on.

Here are just a handful of the ways that national solar companies are tricking consumers on a daily basis and what you can do to avoid these traps and pitfalls.

How Nation Wide Solar Companies Mislead Customers and Reap the Benefits

Many national solar companies aren’t even really solar companies at all!

The most important thing you can realize right off the bat is that the overwhelming majority of national solar companies aren’t even solar companies at all in the traditional sense, but instead solar financial companies looking to swindle customers by locking them into long-term leases at skyhigh rates.

These kinds of companies put out aggressive marketing and advertising campaigns to get hundreds of thousands of leads every single month, but the truth of the matter is that only a fraction of these leads ever convert into customers because the offer isn’t that attractive – and those that do take advantage of these “deals” find out rather quickly that they have been taken for a ride.

Lease agreements (or PPAs) from these companies have no benefit for customers

Many of these nationwide solar financial companies are only interested in getting individuals to sign leases or PPAs (Power Purchase Agreements) that allow the solar financial company itself to remain the sole owner of the panels themselves while customers pay the manufacturer for the equipment that is installed on their homes.

Yes, your reading it correctly – many of these companies actually get customers to pay for the solar panels that they have on their homes and then turn over ownership of those panels at the end of the lease, essentially giving the solar financial company free solar panels that the customers actually paid for!

These phony solar companies are charging skyhigh margins on inexpensive solar panels and pocketing the profits

On top of that, these phony companies regularly overcharge on the solar energy equipment that they “lease” to their customers. Anyone paying attention to solar news understands that the price of this equipment has been dropping consistently, and now is as affordable as it’s ever been and will likely become even less expensive moving forward.

But these nationwide companies continue to track homeowners into paying skyhigh prices for these panels (often times two or three times as much as they actually cost to all) AND then legally require homeowners to turn the panels over after they have been paid off.

It’s incredibly ugly and it’s giving the solar and renewable energy industry a terrible black eye. People are already a little bit skeptical about the promises of green energy and renewable energy technology after being burned in the past, and these conmen aren’t making anything easier.

How Nation Wide Solar Companies Mislead Customers and Reap the Benefits

These predatory business practices may kill solar green before it gets off the ground level!

One of the most ridiculous things that these companies are doing – something that is spreading like wildfire amongst the solar news websites and community – is they are promising customers the ability to take advantage of the Energy Tax Credit but actually stealing it and never passing those savings along to the customer themselves.

Warranties on the solar panels and solar energy technology that they actually install in homes are nonexistent or written in such a way that looks as though they provide protection but actually don’t when it comes time to leverage them. These companies also often claim that the solar panels will produce a certain amount of energy but when they don’t require customers to go through a particular utility company and pay upwards of three times the going rate.

Predatory practices like this are going to decimate the renewable energy and green energy industry if they continue on unabated. Regulators and consumers are wising up, however, and are killing off these companies left and right – though numerous operations still remain in business today.

How Nation Wide Solar Companies Mislead Customers and Reap the Benefits

As always, research and due diligence before signing on the dotted line is your best armor against these villains

At the end of the day, you are going to have to make sure that you are doing plenty of research and due diligence before you sign on the dotted line and agreed to do business with any of these nationwide solar “companies”.

Look into the reputation that these companies have, look into any Better Business Bureau complaints, and independently verify that they are actually who and what they say they are and that you aren’t getting swindled.

Don’t ever sign ANY agreement on the spot until you had a chance to fully investigate every single detail and pay close attention to the fine print. It’s not even a bad idea to run this kind of document past a lawyer before you take the plunge, something that can end up saving you thousands and thousands of dollars down the road.