the truth about solar marketing

Solar energy technology has finally become viable from an economic standpoint, to the point which more and more homeowners are finally starting to leverage everything that solar energy has to offer in helping them go green, save money, and improve the environment – starting with their local environment!

More and more solar companies are popping up left and right, with many of them being gobbled up by some of the larger companies in the business as entrepreneurs and investors really start to seize upon the potential that solar energy has going forward.

And while these options have definitely opened up a lot of opportunity in the solar energy community, the truth of the matter is consumers are into getting quite as fair a shake as they had believed they were – mostly because of major advertising and marketing initiatives by these big time companies that are jacking up the prices of solar panels, solar systems, and solar solutions.

Sure, there are some companies that are resisting this kind of outpouring of advertising and marketing money – specifically companies like Solaryna that can serve as much money as possible through digital marketing efforts while at the same time passing along those savings to their customers – before the most part of the solar community is the next “gold rush” and companies are blowing millions if not billions of dollars on advertising and charging customers higher rates because of it.

In an effort to better help you make heads and tails of the situation so that you can move forward with the kind of solar companies that are responsible environmentally as well as when it comes to your paycheck and your bank account, we hope you’ll make the most of the inside information we are able to share with you below.

Solar is big business…

It used to be that solar panel installation, solar systems, and solar energy in general was more of a niche kind of focus, taken advantage of by scientists and serious hobbyists/enthusiasts that were looking to make the most of groundbreaking new technology (at that time, anyway) to “go off the grid” and lessen their environmental footprint.

Today, however, the solar community looks like an entirely different entity with literally billions and billions of dollars flowing this way and that. Solar energy is huge business these days (as are other alternative energy sources), and we are only really starting to begin to see the kinds of positive dividends that next generation solar technology has to offer.

Because solar is such a big business right now there are a handful of companies that are looking to consolidate as much of the business as humanly possible, companies that are looking to gobble up smaller and more innovative companies while increasing their overall market share so that they can come to dominate what many consider to be the “next big thing” in energy and business.

This has all lead to some pretty sky high acquisitions, has in turn required companies that purchase other companies to advertise in market these mergers more aggressively, and has led to higher prices in pretty much every aspect of the solar world today.

Some folks still have a bad taste in your mouth

As we highlighted above, when solar first started to explode into the public consciousness a lot of people were really excited about the prospects of new solar panels, new solar companies, and the overall step-by-step breakdown of proper solar panel installation.

Unfortunately, the first generation technology that was utilized to lay the foundation of the solar community today was nowhere near as reliable, nowhere near as efficient, and nowhere near as inexpensive as it is today.

Solar marketing at that point in time was very aggressive about this being a major transformation in the world energy field, but in reality this was just the conception of this new form of energy and it really wasn’t ready for “prime time”.

This led to a lot of early adapters getting burned by their solar system and feeling as though solar energy wasn’t ever going to be what it was touted as right then. Most folks continue to have at least a little bit of skepticism about the huge promises that solar companies continue to make today, and a lot of it is because they continue to have this bad taste in their mouth from the first few solar companies that promised the moon and the stars but never delivered the sun!

This has led to gigantic marketing budgets and costs!

Major advertising campaigns are being pushed out by solar companies today – many of them solar digital marketing campaigns – designed to help transform the perception that people have about solar energy and open their minds about the potential of new technology and everything that it has to truly offer.

Because there is such a deep-rooted sense of misunderstanding and maybe even mistrust towards old-school solar energy, these companies have had to spend hundreds of millions of dollars on marketing campaigns (including millions each month on Google AdWords and other online advertising opportunities) all in an effort to lay the foundation for their customers to open their minds – and possibly their pocketbooks – towards this next generation of solar solutions.

This has (unsurprisingly) caused the cost of solar panel installation and actual solar panel costs themselves to shoot right through the roof, mostly because these companies have to build their marketing and their advertising budgets into their product prices so that they can cover their margins.

At the same time, you’ll see companies smaller companies stand up against this kind of initiative where solar costs are so sky high and instead cut out a lot of the marketing and advertising waste to in turn offer their customers tremendous discounts and extreme savings on solar panel installation and solar system setups.

A little about us…

A company like Solaryna has earned a reputation for offering only the highest and solar technology at prices that are almost unbelievably low compared to the rest of the competition. In fact, Solaryna offers 12 months of FREE electricity – that’s how serious they are about passing the savings along!

By limiting the amount of capital that they blow on perception advertising as opposed to direct marketing (which should have a positive ROI right out of the gate) companies like Solaryna have been able to build their businesses with incredible speed all because of how they treat their customers.

This is all because they cut out the fat and the waste of those oversized and (honestly) often times unnecessary marketing and advertising budgets that a lot of other solar companies just won’t abandon. Those kinds of companies aren’t necessarily interested in offering their customers the best service or the best technology, however, and are often times much more interested in making sure that they gobble up more customers than anyone else so that they are acquired or so that they can go out and acquire other companies!

If you want to do business with a legitimate operation that understands why you value solar energy in the first place, a company that will pass along as many saving opportunities as possible, and a company that utilizes only the latest solar technology available and will continue to do so in the future, you’ll want to be sure you’re working with solar companies like Solaryna.

the truth about solar marketing

Solar energy technology has finally become viable from an economic standpoint, to the point which more and more homeowners are finally starting to leverage everything that solar energy has to offer in helping them go green, save money, and improve the environment – starting with their local environment!

More and more solar companies are popping up left and right, with many of them being gobbled up by some of the larger companies in the business as entrepreneurs and investors really start to seize upon the potential that solar energy has going forward.

And while these options have definitely opened up a lot of opportunity in the solar energy community, the truth of the matter is consumers are into getting quite as fair a shake as they had believed they were – mostly because of major advertising and marketing initiatives by these big time companies that are jacking up the prices of solar panels, solar systems, and solar solutions.

Sure, there are some companies that are resisting this kind of outpouring of advertising and marketing money – specifically companies like Solaryna that can serve as much money as possible through digital marketing efforts while at the same time passing along those savings to their customers – before the most part of the solar community is the next “gold rush” and companies are blowing millions if not billions of dollars on advertising and charging customers higher rates because of it.

In an effort to better help you make heads and tails of the situation so that you can move forward with the kind of solar companies that are responsible environmentally as well as when it comes to your paycheck and your bank account, we hope you’ll make the most of the inside information we are able to share with you below.

Solar is big business…

It used to be that solar panel installation, solar systems, and solar energy in general was more of a niche kind of focus, taken advantage of by scientists and serious hobbyists/enthusiasts that were looking to make the most of groundbreaking new technology (at that time, anyway) to “go off the grid” and lessen their environmental footprint.

Today, however, the solar community looks like an entirely different entity with literally billions and billions of dollars flowing this way and that. Solar energy is huge business these days (as are other alternative energy sources), and we are only really starting to begin to see the kinds of positive dividends that next generation solar technology has to offer.

Because solar is such a big business right now there are a handful of companies that are looking to consolidate as much of the business as humanly possible, companies that are looking to gobble up smaller and more innovative companies while increasing their overall market share so that they can come to dominate what many consider to be the “next big thing” in energy and business.

This has all lead to some pretty sky high acquisitions, has in turn required companies that purchase other companies to advertise in market these mergers more aggressively, and has led to higher prices in pretty much every aspect of the solar world today.

Some folks still have a bad taste in your mouth

As we highlighted above, when solar first started to explode into the public consciousness a lot of people were really excited about the prospects of new solar panels, new solar companies, and the overall step-by-step breakdown of proper solar panel installation.

Unfortunately, the first generation technology that was utilized to lay the foundation of the solar community today was nowhere near as reliable, nowhere near as efficient, and nowhere near as inexpensive as it is today.

Solar marketing at that point in time was very aggressive about this being a major transformation in the world energy field, but in reality this was just the conception of this new form of energy and it really wasn’t ready for “prime time”.

This led to a lot of early adapters getting burned by their solar system and feeling as though solar energy wasn’t ever going to be what it was touted as right then. Most folks continue to have at least a little bit of skepticism about the huge promises that solar companies continue to make today, and a lot of it is because they continue to have this bad taste in their mouth from the first few solar companies that promised the moon and the stars but never delivered the sun!

This has led to gigantic marketing budgets and costs!

Major advertising campaigns are being pushed out by solar companies today – many of them solar digital marketing campaigns – designed to help transform the perception that people have about solar energy and open their minds about the potential of new technology and everything that it has to truly offer.

Because there is such a deep-rooted sense of misunderstanding and maybe even mistrust towards old-school solar energy, these companies have had to spend hundreds of millions of dollars on marketing campaigns (including millions each month on Google AdWords and other online advertising opportunities) all in an effort to lay the foundation for their customers to open their minds – and possibly their pocketbooks – towards this next generation of solar solutions.

This has (unsurprisingly) caused the cost of solar panel installation and actual solar panel costs themselves to shoot right through the roof, mostly because these companies have to build their marketing and their advertising budgets into their product prices so that they can cover their margins.

At the same time, you’ll see companies smaller companies stand up against this kind of initiative where solar costs are so sky high and instead cut out a lot of the marketing and advertising waste to in turn offer their customers tremendous discounts and extreme savings on solar panel installation and solar system setups.

A little about us…

A company like Solaryna has earned a reputation for offering only the highest and solar technology at prices that are almost unbelievably low compared to the rest of the competition. In fact, Solaryna offers 12 months of FREE electricity – that’s how serious they are about passing the savings along!

By limiting the amount of capital that they blow on perception advertising as opposed to direct marketing (which should have a positive ROI right out of the gate) companies like Solaryna have been able to build their businesses with incredible speed all because of how they treat their customers.

This is all because they cut out the fat and the waste of those oversized and (honestly) often times unnecessary marketing and advertising budgets that a lot of other solar companies just won’t abandon. Those kinds of companies aren’t necessarily interested in offering their customers the best service or the best technology, however, and are often times much more interested in making sure that they gobble up more customers than anyone else so that they are acquired or so that they can go out and acquire other companies!

If you want to do business with a legitimate operation that understands why you value solar energy in the first place, a company that will pass along as many saving opportunities as possible, and a company that utilizes only the latest solar technology available and will continue to do so in the future, you’ll want to be sure you’re working with solar companies like Solaryna.

NEM

Edison Net Energy Metering Credit – NEM

Setting up your home with solar power can help reduce both your energy bills and your carbon footprint leading to a greener and cheaper cost of living. Over recent years, any energy generated that was directed back to the grid would result in a financial payment or credit. However, as of June, 31st 2017 at 11:59 pm Edison will no longer be giving credits to people who generate extra energy via solar power that gets pushed back into the grid. This credit is known as the NEM, or Net Energy Metering Credit.

Net energy metering monitors your solar energy production and any energy pushed back into the grid will result in a credit on your bill. The more energy created the more credits earned resulting in a huge reduction of bills and in some instances the earning of money. The NEM will be closing to new customers from this date and time, those who have registered before the cutoff will be eligible for credits.

Installation of solar panels is a quick and painless one and allows the homeowner to generate solar power to provide eco-friendly and economical energy to the home. Generating your own power does have its own set of perks, with the Net Energy Metering Credit being one of the best. When you are using NEM the metering can monitor the flow of energy in two directions, the inflow to the home and the outflow to the grid. This is how credits are calculated and then added to your bill helping reduce energy consumption costs.

As of July, 1st or before if the NEM1 program reaches its cap of 2,240MW, whichever comes first the program will close. This means that to be eligible to receive credits you need to become a registered member by this point in time. All required documents must be completed and submitted in full, failure to do so will make you ineligible for the program. Once NEM1 has reached its cap the current tariff will close and only be available to those who were a part of the program before the cut off time, its successor NEM2 will begin with its own set tariff.

While this can seem confusing, it is quite a simple process. If you are considering having home solar panels installed and are worried about the initial cost then you may be surprised to learn that certain people are eligible for a 30% federal tax credit. For residential solar panels, there are also the options of finance and leasing. Leasing your solar system can help reduce costs and make maintaining the systems much more affordable as they, in essence, belong to a company or another individual, you can’t receive the 30% federal tax credit on a leased solar system. The cheaper alternative is to take out a loan which you can make monthly repayments on and can save you up to 29% when compared to leasing your solar energy system

There are many solar companies that can source and install your solar panels. Hiring a company for solar panel installation means that you can rest easy knowing that they are being secured and placed in the correct manner. Of course, if you have knowledge or experience of them you could install them yourself, but it is best to leave it to professionals to minimize the risk of damage to your equipment or home. Solar panels costs depend on the type and quantity that you have installed. It is important to remember that solar energy can drastically reduce your energy bills and earn you credits which ultimately mean that they will pay for themselves over the long term. Solar panels are no longer as expensive as they were in the not so distant past. In fact, with more competition from around the globe in the solar energy market there have been some reductions in costs of manufacturing and purchasing making the green option a much more affordable one. Gone are the days when solar energy was the reserve of large corporate companies and retail outlets. It is now an accessible and easily installed option for every type of homeowner, no matter how large or small your property is.

NEM2 will have the following conditions attached that are not a part of the NEM1 program. For a start, the interconnection fee that is waived in the NEM1 programme will cost $75 for systems of 1MW-AC or below, or $800 for systems above 1MW. There will also be a mandatory TOU Rate (Time of use rate) meaning that you must use energy at set periods of the day to benefit from any savings. While you could save money on the TOU rate, depending on your daily schedules and general energy usage you could find your bills increasing instead of decreasing. If you already own solar panels or produce solar energy, now is the time to make sure you are registered for the NEM1 Program.

This is why it is important to ensure that you have completed registration for the Net Energy Metering Credit by June, 31st at 11:59 pm. If you want to benefit from going green and make sure that you are entitled to credits then you need to move quickly. After all, the credits you earn help reduce the costs you pay for solar panels thus make them an affordable and profitable option. Solar energy is the way forwards and it is vital to make sure that you have everything in place by this date to be able to take advantage of this benefit. Failure to do so results in the potential loss of any credits you may have been able to gain and reduces the cost effectiveness of solar panels.

Solar panel can make a huge difference to your everyday energy consumption by making you more aware of the energy you use and the energy you can push to the grid in exchange for credits, it is also environmentally friendly and unobtrusive when installed. Act now to ensure you get to reap the rewards of any solar energy you produce. If you don’t then the only loser in it all is you.

If we can’t have solar in America, how about on the moon?

 

Since President Trump effectively declared war on renewable energy in the US, with the possible intention of Making China Great Again, solar power developers might be looking for more amenable territories to expand into.

So what about our nearest celestial neighbor? At a mere 238,900 miles (384,000km) away and with absolutely no cloud cover, the moon could be a contender for solar expansion.

Well, retired physicist David Criswell thinks so. He’s been working on the details for over 40 years now, and reckons it could provide all the extra energy we’re going to need in the future.

Criswell – who unfortunately shares his name with an entirely different type of visionary  –  foresees collectors based on the moon, wirelessly beaming power to the Earth, where is will be shared out amongst the grateful economies of the world.

Meanwhile, back on Terra Firma, it looks like despite Trump’s best efforts, Earth-bound solar in the US might have a bright future to look forward to, after all.

Doubts regarding the Solar Panel of Tesla

SunPower, one of the famous solar power companies’ CEO, Tom Werner is doubtful regarding the ability of Tesla Motor Corp.’s offer to produce solar roof at a very low price point. This had been promised by the CEO, Elon Musk, in the month of November. The California based Tesla, Palo Alto, is combined with the Musk’s SolarCity now in a deal of 2.6 billion dollars. According to them, their solar roofs will be costing much less as compared to normal roofs after the factoring of the labor price and before taking any consideration on savings from the generation of energy. The traditional solar panels are made up of the photovoltaic steels that are generally installed over the traditional roofs. But the solar roof of Tesla is made up of Quartz glass, which replaces a roof entirely.

No Ambitions Without Roof

Elon Musk said that if the basic proposition would be for a roof that is better in terms of looks, lasts longer and also costs a lot less and generate electricity, no one would be getting anything else. This speech was given after the shareholders approved of the Tesla-SolarCity merger by casting votes. Around ten years back, SunPower had put into similar efforts to offer a solar roof but it was very expensive as compared to the energy it produced. Tom Werner stated that the customers did not find it cool enough and it was priced high.

Doubtful Analysts

The analysts have a doubt regarding the promise that has been made by Musk. According to the investment firm, the solar rooftops can cost around 6 dollars per square foot, if the transportation costs are not considered. Tesla defended itself by stating that specifications of the roof have not been announced yet and will also last much longer compared to the asphalt shingles. Tile roofs are used by the homeowners and they cost around 11,000 dollars and the installation charges are 30,000 dollars. The new products of Tesla are very attractive for owners who are tired of huge bill amounts. According to Sam Jose, CEO of the California based SunPower, the entry of Tesla is going to be a huge benefit for the industry.

Tesla Solar Panels

solar panels

Solar Panel Purchasing Options 2017

save money with solar

Solar Panel Purchasing Options

So you’ve decided to make the switch to solar power. You know that solar energy saves you a lot of money on your electric bill, and is considered to be much better for the environment since it’s a renewable resource. You’ve probably thought long and hard about whether you are willing to take the step and invest in solar power, but have you considered your purchasing options?

There are a great number of options available. The normal choices like buying, and leasing are the most common. But what are the exact financing options available to you, and how do they compare?

What You Need To Know First

Before you delve into the different ways you can finance your new solar energy system, let’s take a quick look at how to figure out if you really want to do it. When you evaluate the cost of energy to see if purchasing a system will save you money, you’ll take a look at your electric bill. A common mistake is that people don’t know which part of their bill to look at. The only part of your bill which will be reduced are the components priced per kWh. This acronym ‘kWh’ stands for Kilowatts per hour.

Read all of the contracts presented to you carefully and completely. Every homeowner’s situation is different, and only you are fully capable of discerning which option is best for your personal circumstances.

It is also a wise idea to speak with your tax advisor prior to making any final decisions. They can discuss with the tax implications associated with the various purchase options. It is important for you to understand these prior to entering into a solar contract, so that you don’t have any surprises later on.

solar maintenance solar panels

Option #1: Own, Loan, Refinance

If you take this route, then you are paying for the system up front. This includes the purchase of equipment, and cost of installation. This can be done in a few different ways. The first way is to pay for your system in cash, which is really the best option. Unfortunately, the average Joe doesn’t have a ton of money laying around, so there are very few who can go this route.

The other options include borrowing from our sources to pay for the solar energy system. This could include taking out a loan, opening up a line of credit, or refinancing your home. Although you will own the system outright with these options, it is important to realize that you will have monthly payments after the fact. Make sure you are able to pay these prior to taking out a loan.

The US Department of Housing and Urban Development, better known as HUD, offers loans for Home and Property Improvement. They also have useful information on how to finance your home improvement.

Also keep in mind that since you own the equipment, you are responsible for it’s operation and maintenance. For this reason, you may want to think about entering into a service agreement with a trust company for maintenance and repairs on your system.

Option #2: Leasing Your System

When you lease a solar energy system, you do not own the equipment. You agree to pay a lease, which is basically a monthly rent payment to obtain the rights to use all the power generated by the system. This will require you to enter into a contract, which averages around twenty years.

Since there’s not usually large upfront cost associated with leasing, it helps to reduce the initial costs associated with these systems. But be warned: solar system leases might include a yearly raise in price on the monthly payment, which is called an escalations. These are risky, as they may exceed the rate at which the electrical company’s rates are going up.

The majority of commercial solar companies provide a guaranteed production amount for annual energy production for their system. Take into consideration what your energy needs are to decide on what size system you personally need. It is of the utmost importance to remember that the total energy your family uses can change from month to month, and the output of your solar system also varies. A lease payment, however, will be the same amount month in and month, no matter other changes.

Before entering into any kind of contract, ask what happens if the solar system breaks, or stops functioning all together. Also get the details on how repairs and upkeep are handled.

Something many people fail to think about are the downsides and/or conequences of a lease if you decide to move. Make certain you talk to your lease provider to see if new buyers must qualify to assume your lease, and ask what happens if the new owners don’t qualify.

Always be sure that you know all the terms of your lease agreement, and your obligations as part of that agreement, before signing on the dotted line. This will enable you to have a safe, productive solar system installation – without any surprises.

solar panels on roof of house
Solar panels on roof of new house

Option #3: Incentives & Tax Credits

Some qualifying installations might be eligible for incentives and/or tax credits that can help to offset the initial cost of purchasing a solar system.

Incentives include the solar solution incentive. Funds have also been earmarked to help offset the costs of solar system ownership by the Emergency Economic Stabilization Act of 2009, and the American Recovery & Reinvestment Act of 2009.

Another option is the Federal Tax Credit. This credit is available to the owner of the system. It can be used towards the purchase and installation of eligible solar systems that were installed prior to December 31st, 2016. Another tax credit option you may want to check out is the Federal Business Energy Tax Credit, although this is very hard to qualify for.

If you’d like more information on the federal tax credit, you can check out the Go Solar California Tax Credit website, or consult a tax professional. Either source should be able to answer all of your questions sufficiently.